March 2020 came and all events came to a screeching halt. Many businesses and organizations stopped marketing completely. I used the analogy when speaking to a colleague the other day, “it is all like we became turtles and stuck our heads in our shells.” Many businesses and organizations are still Read more…
It is the typical scenario, when budgets get tight and something needs to be cut, it seems the first line item to be adjusted is marketing. Often companies, small business and even non-profits thing that marketing is “fluff” in their budget. It is something to utilize when business is strong Read more…
A social media calendar is not something to just give you extra work, it serves a very important purpose – especially for those that are results driven. Social media is fun and entertaining and many people spend a significant amount of time on social media scrolling for interesting topics, pictures, Read more…