marketing strategy – Aisling Solutions

General Marketing

Plan Your Marketing

March 2020 came and all events came to a screeching halt. Many businesses and organizations stopped marketing completely. I used the analogy when speaking to a colleague the other day, “it is all like we became turtles and stuck our heads in our shells.” Many businesses and organizations are still Read more…

By Shelleen McHale, 2 years2 years ago

General Marketing

Marketing during a Pandemic

It is the typical scenario, when budgets get tight and something needs to be cut, it seems the first line item to be adjusted is marketing. Often companies, small business and even non-profits thing that marketing is “fluff” in their budget. It is something to utilize when business is strong Read more…

By Shelleen McHale, 2 years2 years ago