March 2020 came and all events came to a screeching halt. Many businesses and organizations stopped marketing completely. I used the analogy when speaking to a colleague the other day, “it is all like we became turtles and stuck our heads in our shells.” Many businesses and organizations are still Read more…
Part One (I know attention spans are low these days) We have already shared the importance of digital marketing during 2020. In this article we will touch on what you should be doing through the end of the year and looking into 2021. Because we have been focused on what Read more…
It is the typical scenario, when budgets get tight and something needs to be cut, it seems the first line item to be adjusted is marketing. Often companies, small business and even non-profits thing that marketing is “fluff” in their budget. It is something to utilize when business is strong Read more…
The term “empathetic marketing” has been used a lot recently, and it makes you pause and contemplate what it means. As we navigate the crisis and the impact on businesses across the country, understanding this term could be crucial to the survival and marketing success for any businesses. Empathetic marketing Read more…
I hear it all the time….”We can’t afford to market.” “We don’t have time to market.” “We can’t get out of the building to market.” “We don’t even know where to start.” “I can’t trust any of these sales people.” That’s just to name a few. And guess what? You Read more…